Today our focus shifts to one of the biggest publicly traded Companies around, the 800 pound retail gorilla known as Amazon.com Inc. (NASDAQ:AMZN). With today’s strong trading day, Amazon successfully broke out of a key resistance level and printed an all time high, both key signals watched by technical traders.
With the resistance level breakout at $696.44, which was the previous all-time high from late-December, the stock is now in a blue sky breakout, and will likely see increased momentum and interest from bullish investors. At these levels, we would watch key psychological levels such as $800 and $900 going forward. As for support, the previous high at $696.44 will likely now act as support on any share price weakness. Further support would likely come in at $638 per share.
Our trade strategy would be to enter the stock on strength. Upon a successful entry, we would place a price target at $797 and a stop loss at $680. Based on today’s trading levels, our upside potential looks to be 13.4% while our downside risk is capped at 3.3%.
The stock price direction for the day for AMZN is UP. This stock is currently not trending in any direction or the stock may be fluctuating over the last 5 to 7 days, but after all the fluctuations, finds itself in roughly the same price point as it did when BullishInvestor.com started analyzing it 7 days earlier. As a result, the trend for this stock is too weak to properly analyze at this time. That being said, short spurts of share price increases or decreases can still occur even though a trend has not been properly analyzed which is why watching the BullishInvestor.com daily ratings may be able to pinpoint quick entry and exit levels in this stock. Based on BullishInvestor.com’s proprietary algorithms, AMZN is currently signalling NEUTRAL.
The most recent Candle Stick pattern for AMZN is the Belt-hold.
There are two possible reasons for the Hold rating currently given to AMZN. The first reason is that there may be indecision among the technical indicators or most of them may be neutral for AMZN. If the stock chart looks flat lined or is in the midst of a trend direction change, most likely this is why AMZN is showing Neutral. If, however the stock is currently in a visible up or down trend, the reason for the Hold may be because the BULLISH or BEARISH rating has already passed.
The last BUY was registered on Jan 15, 2025 when AMZN was trading at $ 223.35. Armed with this knowledge, there may still be some more strength left in this current trend or it may be near a tipping point, the market has not given a clear indication yet.
As such, it may be a wise decision to hold your stock or continue to wait on the sidelines in AMZN until BullishInvestor.com changes the rating for AMZN.